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Are you looking to do business in Highlands? We’d love to speak with you!
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Borough Office hours are 8:30am to 4:30pm Monday through Friday.

A Mercantile License is required by Borough Code 4-9 as follows:
No person shall either directly or indirectly conduct any business as defined in this subsection unless he has obtained a mercantile license. The issuance of a license under this section is in addition to, and not in derogation of, any law of the State of New Jersey or ordinance of the Borough regulating the business so licensed. This section shall not apply to any person, firm, corporation, partnership or other entity licensed under the various laws of this state which prohibits licensing by municipalities. For the purposes of this section, any person shall be deemed to be engaged in a business and subject to the provisions of this section when he does either or both of the following acts:

  • Sells any goods or services from a fixed location in the Borough where the business is conducted directly from a fixed location.
  • Solicits business or offers goods or services for sale or for hire from a fixed location in the Borough where the business is conducted directly from the fixed location.

Helpful resources to support your business and provide funding opportunities:

New Jersey Business Action Center
NJBAC is here to help businesses thrive, grow, and succeed across New Jersey. Tapping into our deep understanding of the current business landscape, we are able to connect you with the appropriate experts to reach your goals. Our business advocates are available to work closely with you and find solutions for your unique business needs. We can help get the answers you need from government and regulatory agencies at the local, state and federal level. We can facilitate your meetings and handle the follow-ups – confidentially and at no cost to you.

New Jersey Economic Development Authority (NJEDA)
The NJEDA grows the state’s economy and increases equitable access to opportunity by supporting high-quality job creation, catalyzing investment, and fostering vibrant, inclusive community development.  NJEDA works in partnership with a diverse range of stakeholders to implement programs and initiatives that improve quality of life, enhance economic vitality, and strengthen New Jersey’s long-term economic competitiveness.
Your one-stop for learning about State and sometimes federal and local opportunities and regulations in New Jersey. Explore a rich library of content on registering, hiring, funding and more.

Monmouth County Façade Improvement Program
This grant can help you with the costs of updating the exterior of your building.  Once you file with the County, you can be eligible for grant reimbursements for items such as exterior paint, signage, awnings, murals, windows and doors.  The grant value is up to $1,850 and no matching funds are required. More information about this program can be found on the County website here:

“Honoring our Heroes” Program
The Monmouth County Clerk’s Office issues Veteran Cards and Gold Star Parent Cards as a way to honor and identify residents who served and families of those who made the ultimate sacrifice. These cards provide access to valuable discounts from the local participating retailers. Cards issued by appointment by calling Main Freehold Office at (732) 431-7324 or Neptune Monmouth County Connection Office at (732) 303-2828 during normal business hours.

Local businesses are encouraged to participate in our “Honoring our Heroes” Program to serve our veterans and Gold Star parent community. For more information about the cards and to download the business application form, please visit