Borough of Highlands, NJ
  40.40422oN by 73.990674oW

Monmouth County CARES

Monmouth County CARES Economic Assistance Grant Program
Accepting Applications on August 3, 2020, at 8:00 AM EST
The Monmouth County Board of Chosen Freeholders has dedicated $10 million of its allocated CARES funding to support our communities’ small businesses and nonprofit organizations as they struggle to provide residents and visitors with their essential and exceptional goods and services during these unprecedented times.
Freeholder Director Tom Arnone continues to champion this program on behalf of the Board of Chosen Freeholders, “Small businesses and nonprofit organizations are the economic backbones of our community. Taking this extraordinary measure to provide them with direct financial assistance demonstrates Monmouth County’s commitment to helping ensure their short-term survival, recovery, and ultimate success.”
The Monmouth County CARES Economic Assistance Grant Program provides financial support up to $10,000 for those qualifying businesses, business owners, and nonprofits that do not exceed $5 million in annual gross revenue and have experienced costly interruptions as a result of the Coronavirus pandemic.
Program Guidelines
In order to qualify for a Monmouth County CARES Economic Assistance Grant, applicants must meet the following criteria:
For Small Businesses/Business Owners
Physically located in Monmouth County since January 1, 2019, or earlier
Negatively impacted by the COVID-19 pandemic
$5 million or less in gross revenue
50 or fewer full-time equivalent (FTE) employees including the owner as of March 1, 2020
It should be noted that banking, educational, governmental, and medical service providers are not eligible for the grant program at this time. 
Also, businesses must not operate in the following categories:
“Adult” oriented entertainment, goods, and services
Vape and head shops
Other types of business establishments may be categorized as ineligible upon application review
For Nonprofit Organizations
Physically located in Monmouth County since January 1, 2019, or earlier
Provides a public service to beneficiaries residing in Monmouth County
Negatively impacted by the COVID-19 pandemic
Registered with the IRS as a 501(c)3, 501(c)4, 501(c)6 limited to local and regional chambers of commerce, or 501(c)19
Maybe a local affiliate of a larger state or national service organization
How to Apply:
Online applications will be available from this webpage starting on Monday, August 3, 2020, @ 8 am.
What you need to apply:
Before the online application process opens on Monday, August 3, 2020, at 8 a.m., all applicants should be prepared to submit the following information electronically through the application portal on the website:
TIN/EIN – This is your Tax Identification or Employee Identification Number. If a Sole Proprietorship without employees, you will need your social security number
Legal Business Name
DBA – Doing Business As (if applicable)
Business Contact Information (contact name, organizational role, email address, phone number, and business address)
NAICS Code of the Business: North American Industry Classification System (an online list will be provided) 
Tax Returns: Fiscal years 2018 and 2019
Business Banking Information: routing and checking numbers
·         Itemized list of eligible costs for reimbursement
Eligible Reimbursable Expenses
Goods and supplies that were not part of the company’s sellable merchandise:
Personal Protective Equipment (PPE) – For customers and employees
Personal sanitization supplies
Disinfection and specialized cleaning supplies
Protective barriers & installation – Plexiglas walls
Social distancing markers – tape and signs indicating 6-foot distances/arrows for aisles
Testing equipment and supplies including temperature check equipment
Technology costs of converting in-person business operations:
New/additional merchant payment services
Costs of website enhancements for interactive showrooms/storerooms
Temporary technology to establish teleworking capabilities
Cost to deliver or ship goods to customers
      Inventory write-downs – (i.e. spoiled food or expired, damaged, obsolete goods)
      Personnel Costs:
Employee training expense to ensure compliance with state and federal CDC guidelines for reopening
Payroll costs, costs related to the continuation of group health care benefits during periods of paid sick, medical, or family leave, and insurance premiums
Temporary staffing services to fill-in for staff on leave
Property Expenses (While business was closed):
Rent Expense
Utility payments
Security services and equipment
 Establishment of Temporary Sites and Conversion to Facilities:
Construction & Materials – If a business had to build anything new (i.e. - patio, moving counters, etc.) to comply with social distancing regulations
Fixtures/equipment – updated sanitation devices (air cleaners), sanitation devices (like hand held steamers or whatever is approved)
Furniture -  expenses related to investing in scope of business change (i.e. - restaurant buying outdoor tables/tents/lighting)
Program Restrictions
Funding cannot be used for reimbursements already made under other state and federal assistance programs (No Supplanted Funding)
Application Process
Upon receipt of the application and required information, each application will be reviewed for completeness and eligibility 
Applications are on a first-come, first-serve basis
Applicants will be notified if their application is incomplete
Applicants will be allowed seven days from the incomplete notification to resubmit missing or incomplete information in order to hold their place in the submission process
Upon resubmission, if the application information is still missing or incomplete, a new application will be required and accepted in the order it was received.
The Monmouth County Board of Chosen Freeholders reserves the right to modify the program 
eligibility, requirements, and guidelines as needed.